The myth of consumer sovereignty : an exploratory study
Year of publication: |
2015
|
---|---|
Authors: | Tobacyk, Jerome J. ; Sharma, Dheeraj |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 2, p. 221-238
|
Subject: | Consumer sovereignty | Consumer behaviour | Buying behaviour | Rationality | Konsumentenverhalten | Souveränität | Sovereignty | Rationalität | Verhalten | Behaviour |
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