The naming book : 5 steps to creating brand and product names that sell

Brad Flowers

"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything"--

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Year of publication:	2020
Authors:	Flowers, Brad
Publisher:	Irvine, CA : Entrepreneur Press
Subject:	Markenführung \| Brand management \| Markenname \| Brand name
Description of contents:	Table of Contents [gbv.de]

Extent:	XXVIII, 163 Seiten
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-59918-666-5 ; 9781613084236 ; 978-1-61308-423-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012164197