The national rugby league and the Bundesliga : a study of brand hate
Simon Beermann, Kirstin Hallmann, Geoff Dickson, and Michael E. Naylor
| Year of publication: |
2024
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|---|---|
| Authors: | Beermann, Simon ; Hallmann, Kirstin ; Dickson, Geoff ; Naylor, Michael |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 4, p. 950-969
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| Subject: | Brand hate | Fans | Negative sentiment | Social licence | Sport integrity | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Sportmarketing | Sports marketing | Emotion | Profisport | Professional sports | Sportökonomik | Sports economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-07-2023-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015415971