• 1 The naturalistic turn: Resolving the tension between the pure theory of finance and Behavioral Finance
  • 1.1 The uneasy relation between economics and the sciences
  • 1.2 A third methodological alternative: The naturalistic view on markets as systems of distributed cognition
  • 1.3 From the naturalistic turn to the linguistic turn
  • 2 Naturalism, mark I: Approaching the limits of neuroeconomics
  • 2.1 Economics with brains that evolved
  • 2.2 The essential incompleteness of human brains
  • 2.3 Language and the unity of the brain
  • 2.4 Implications for the theory of finance
  • 3 Naturalism, mark II: The naturalistic approach to causation in human behavior and interaction
  • 3.1 Towards a unified conception of causality in the sciences, the social sciences, and the humanities
  • 3.2 Gestalt theory and emotions as framed affects
  • 3.3 Implications for the theory of finance
  • 4 Naturalism, mark III: Language and social ontology
  • 4.1 Social ontology
  • 4.2 Identity economics and the role of groups in social coordination
  • 4.3 Implications for the theory of finance
  • 5 Conclusion: The broader picture and the research agenda for finance studies