The nature and determinants of user-generated content for dissatisfied customers : evidence from second-hand luxury fashion brands
Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai, and Kerry Howell
| Year of publication: |
2024
|
|---|---|
| Authors: | Ozuem, Wilson ; Willis, Michelle ; Ranfagni, Silvia ; Rovai, Serena ; Howell, Kerry |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 27.2024, 5, p. 866-891
|
| Subject: | Constructivist paradigm | Dissatisfied customers | Luxury fashion brands | Millennials | Second-hand product | Self-categorisation theory | User-generated content | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Gebrauchtmarkt | Second-hand market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-01-2024-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324690