The nature and origins of impactful research in marketing
Year of publication: |
2021
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Authors: | Hunt, Shelby D. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 2, p. 130-141
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Subject: | highly cited research | Marketing theory | research programs | tribute issue | Bibliometrie | Bibliometrics | Marktforschung | Market research | Marketingtheorie | Ökonomen | Economists |
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