The nature and scope of marketing research
ed. by David F. Birks and Tim Macer
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Birks, David F. (contributor) ; Macer, Tim (contributor) |
| Published in: |
Marketing research ; Vol. 1
|
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXII, 568 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Reprint |
| Language: | English |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 0-415-44913-8 ; 978-0-415-44913-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792440