The nature and value of common sense to decision making

Purpose – The purpose of this paper is to examine, from management perspective, the nature of common sense, its application in decision‐making, and possibility of developing common sense more effectively. Design/methodology/approach – To take typical dictionary definitions of common sense, understand, from management perspective, the different aspects of the nature of common sense, analyze how these properties affect different applications of common sense in decision making process. To cite available literature to support or explain points made, and make a parallel comparison to intuition and decision making where appropriate because of their similarity to certain extent. Findings – The paper provides how to understand properties of common sense from managerial perspective, analyzes its value in aiding decision making, explains how mangers utilize common sense of target group or employees for decision making and creativity, and proposes some points for boosting development of common sense. Practical implications – The paper points out possible different utilization of common sense for decision making. Common sense can be used for innovation. An effective strategy for innovation is not to launch sounds‐big innovation programs, but to respect and trust your employees to allow them freedom of expression of common sense and uncommon sense. Originality/value – The paper suggests that common sense may involve tacit knowledge, often is a mix of personal experience and social communication, often comprises hard part and soft part, and can be used for creativity. The paper explains why there exist opposite opinions on common sense approach. These have not been seen in existing literature.