The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking
Kaj Storbacka
| Year of publication: |
1994
|
|---|---|
| Authors: | Storbacka, Kaj |
| Institutions: | Svenska Handelshögskolan <Helsinki> (contributor) |
| Publisher: |
[S.l.] : Svenska Handelshögskolan |
| Subject: | Bank | Bankwirtschaft | Economics of banking | Konsumentenverhalten | Consumer behaviour |
| Extent: | 195 S. graph. Darst. |
|---|---|
| Series: | Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan. - Helsingfors : Söderström, ISSN 0424-7256, ZDB-ID 634679-0. - Vol. 55 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Helsingfors, Svenska Högskolan, Diss., 1994 |
| ISBN: | 951-555-436-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000893387