"The nature of the firm" - and the eternal life of the brand
Year of publication: |
2019
|
---|---|
Authors: | Lopes, Teresa da Silva |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 20.2019, 4, p. 752-776
|
Subject: | Unternehmen | Enterprise | Markenartikel | Brand | Markenrecht | Trademark law | Unternehmensgeschichte | Business history |
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