The need for a contextualized adaptation of the evaluation of the destination image
Feriel Gadhoumi, Patrick Legohérel, Karim Errajaa
| Year of publication: |
2025
|
|---|---|
| Authors: | Gadhoumi, Feriel ; Legohérel, Patrick ; Errajaa, Karim |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 22-36
|
| Subject: | Destination | image | brand | measurement scale | cross-cultural adaptation | validity | Markenimage | Brand image | Destinationsmanagement | Destination management | Messung | Measurement | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231182539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190074