The Negative Impact of Extensions: Can Flagship Products Be Diluted
| Year of publication: |
1998
|
|---|---|
| Authors: | John, Deborah Roedder ; Loken, Barbara ; Joiner, Christopher |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 1, p. 19-32
|