The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Hazel Lacohee, Anne Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre
| Year of publication: |
2024
|
|---|---|
| Authors: | Lacohee, Hazel ; Souchon, Anne ; Dickenson, Peter ; Krug, Louise ; Saffre, Fabrice |
| Subject: | net promoter score | service organizations | critical review | loyalty | word-of-mouth | Virales Marketing | Viral marketing | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bibliometrie | Bibliometrics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231218605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584478