The neural basis of the unattended processing of destination-slogan consistency
Qingguo Ma, Lu Cheng, Wenwei Qiu, Jingqiang Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Ma, Qingguo ; Cheng, Lu ; Qiu, Wenwei ; Wang, Jingqiang |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-10
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| Subject: | Destination-slogan consistency | Dual-process model | Event-related potential | Priming effect | Unattended processing | Theorie | Theory | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548496