The neural correlates and the underlying processes of weak brand choices
Ankur Kapoor, Arvind Sahay, Nandini C. Singh, V.S. Chandrasekhar Pammi, Prantosh Banerjee
| Year of publication: |
2023
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|---|---|
| Authors: | Kapoor, Ankur ; Sahay, Arvind ; Singh, Nandini C. ; Pammi, V. S. Chandrasekhar ; Banerjee, Prantosh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-20
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| Subject: | Consumer-based brand equity | fMRI | Neural correlates | Strong brands | Weak brands | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Neuronale Netze | Neural networks | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013468706