The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Zhiwei Xu, Miao Zhang, Pengfei Zhang, Jiawen Luo, Mengting Tu, Yuanhang Lai
| Year of publication: |
2023
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|---|---|
| Authors: | Xu, Zhiwei ; Zhang, Miao ; Zhang, Pengfei ; Luo, Jiawen ; Tu, Mengting ; Lai, Yuanhang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-12
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| Subject: | Brand personality | Circumplex model of emotion | EEG | GSR | Neuromarketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303132