The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Vidar Stevens
| Year of publication: |
2019
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|---|---|
| Authors: | Stevens, Vidar |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 1/2, p. 29-41
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| Subject: | Branding | Exponential Random Graph Modelling | Network analysis | Participation | Social processes | Graphentheorie | Graph theory | Markenführung | Brand management | Standortmarketing | Place marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934719X15633618140747 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155684