The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
Year of publication: |
[2020] ; Seventh edition
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Authors: | Scott, David Meerman |
Publisher: |
Hoboken, New Jersey : Wiley |
Subject: | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | World Wide Web 2.0 |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource (xvii, 430 Seiten) Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-119-65161-1 ; 978-1-119-65160-4 ; 978-1-119-65154-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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