The new strategic brand management : creating and sustaining brand equity long term
Jean-Noe͏̈l Kapferer
| Year of publication: |
2004 ; 3. ed
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Markenartikel | Brand | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIV, 497 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Strategic brand management. 2002 Rev. ed. of: Strategic brand management. [1994?], c1992 0409 |
| ISBN: | 0-7494-4283-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002062844