The newsvendor problem with advertising : an overview with extensions
Dušan Hrabec, Kjetil K. Haugen, Pavel Popela
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Hrabec, Dušan ; Haugen, Kjetil, K. ; Popela, Pavel |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 11.2017, 4, p. 767-787
|
| Subject: | Newsvendor problem with advertising | Marketing and operation interface | Advertising response function | Stochastic optimization | Decision-making | Werbung | Advertising | Lagerhaltungsmodell | Inventory model | Theorie | Theory | Mathematische Optimierung | Mathematical programming | Werbewirkung | Advertising effects | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-016-0204-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721999