The nexus between CRM and competitive advantage : the mediating role of customer loyalty
Rashed Al Karim, Mirza Mohammad Didarul Alam and Maha Khamis Al Balushi
| Year of publication: |
2024
|
|---|---|
| Authors: | Al Karim, Rashed ; Alam, Mirza Mohammad Didarul ; Al Balushi, Maha Khamis |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 15.2024, 2, p. 248-268
|
| Subject: | Competitive advantage | CRM | Customer knowledge | Customer loyalty | Customer orientation | Technology capability | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Kundenbindung | Customer retention | Taiwan | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-04-2022-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064740