The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jonathan A. Jensen; Joe Cobbs; Mark D. Groza
| Year of publication: |
2014
|
|---|---|
| Authors: | Jensen, Jonathan A. ; Cobbs, Joe ; Groza, Mark D. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 4, p. 247-261
|
| Subject: | Market resources | market entry | niche marketing | niche strategy | advertising rates | international sport | Formula One Racing | Nischenstrategie | Niche marketing strategy | Motorsport | Marketingmanagement | Marketing management | Markteintritt | Market entry | Marketing | Werbung | Advertising | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408313