The offer framing effect : choosing single versus bundled offerings affects variety seeking
Year of publication: |
2014
|
---|---|
Authors: | Mittelman, Mauricio ; Andrade, Eduardo B. ; Chattopadhyay, Amitava ; Brendl, C. Miguel |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 953-964
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Sonderangebot | Special offers | Produktdifferenzierung | Product differentiation | Kaufentscheidung | Purchase decision | Prospect Theory | Prospect theory |
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