The one-party versus third-party platform conundrum : how can brands thrive?
Zhiling Bei and Katrijn Gielens
| Year of publication: |
2023
|
|---|---|
| Authors: | Bei, Zhiling ; Gielens, Katrijn |
| Subject: | brand-aggregator platforms | branding | e-commerce | one-party platforms | relationship marketing | rogue sellers | third-party platforms | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221116803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245087