The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth
Zhitang Li, Cuihua Zhang, Ruxia Lyu, Yong Ma
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Zhitang ; Zhang, Cuihua ; Lyu, Ruxia ; Ma, Yong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 3, p. 1681-1712
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| Subject: | Brand recognition ability | E-WOM | Encroachment | Private-label | Quality effort | Produktqualität | Product quality | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09572-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078476