The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation
Mai Khanh Tran, Christina Goulding, Eric Shiu
| Year of publication: |
April 2018
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|---|---|
| Authors: | Tran, Mai Khanh ; Goulding, Christina ; Shiu, Eric |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 504-513
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| Subject: | Fuzzy front end | Creativity | Consumer co-creation | Experiential value | Aesthetics | Music composition | Produktentwicklung | New product development | Kreativität | Kundenintegration | Customer integration | Musikwirtschaft | Music industry | Innovationsmanagement | Innovation management | Fuzzy-Set-Theorie | Fuzzy sets | Musik | Music | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Innovation | Ästhetik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815638