The ordonomic approach to business ethics

'Ordonomics' is a research program that has been developed at the Chair of Economic Ethics at Martin Luther University Halle-Wittenberg. It holds that business actors (persons and organizations) can employ morality as a 'factor of production', and that business ethics can be based on a specific rational-choice analysis that is fully in line with the established tradition of economic thinking. With regard to practice, the main point is that ordonomics offers a guiding concept for creating win-win solutions that help business firms to do well by doing good. With regard to theory, ordonomics offers a conceptual framework for business ethics that makes ethics and economics coherent and mutually compatible with each other.