The organisational impact of SaaS adoption on CRM applications
Cecilia Rossignoli, Lapo Mola, Alessandro Zardini and Francesca Ricciardi
| Year of publication: |
2017
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|---|---|
| Authors: | Rossignoli, Cecilia ; Mola, Lapo ; Zardini, Alessandro ; Ricciardi, Francesca |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 13.2017, 5/6, p. 593-611
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| Subject: | software as a service | SaaS | outsourcing | customer relationship management | CRM | transaction cost theory | TCT | resource-based view | RBV | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Outsourcing | Transaktionskosten | Transaction costs | IT-Dienstleister | IT service provider | Cloud Computing | Cloud computing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847184