The outcomes of B2B data-driven customer focused value creation
Dawn Holmes, Judith Zolkiewski and Jamie Burton
| Year of publication: |
2023
|
|---|---|
| Authors: | Holmes, Dawn ; Zolkiewski, Judith ; Burton, Jamie |
| Subject: | Boundary spanning | Business relationships | Capabilities | Data | Interaction | Value creation | Betriebliche Wertschöpfung | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Ressourcenorientierter Ansatz | Resource-based view | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2022-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276776