The over-diversification effect : enhancement in perceived heterogeneity of multiple (vs. single)-others' preferences
Ritesh Saini, Dian Wang, Haipeng (Allan) Chen
| Year of publication: |
2025
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|---|---|
| Authors: | Saini, Ritesh ; Wang, Dian ; Chen, Haipeng |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 35.2025, 1, p. 158-165
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| Subject: | heuristics | inferences | judgment and decision making | variety seeking | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Heuristik | Heuristics | Präferenztheorie | Theory of preferences | Experiment | Entscheidungstheorie | Decision theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358358