The paradox of customer participation : the role of perceived risk in technology-based innovation
Hyeyeon Yuk, Euejung Hwang, Tony C. Garrett, Jong-Ho Lee
| Year of publication: |
2025
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|---|---|
| Authors: | Yuk, Hyeyeon ; Hwang, Euejung ; Garrett, Tony C. ; Lee, Jong-Ho |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 3, Art.-No. e70062, p. 1-17
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| Subject: | new product development | behavioral Intention | customer participation | perceived risk | product complexity | technology-based innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Kundenintegration | Customer integration | Risikopräferenz | Risk attitude |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374815