The pay what you want pricing strategy applied to digital products : an essay
Ana Isabel Torres, César Lapa Barros, Amélia Ferreira da Silva, Ricardo Jorge Silva
| Year of publication: |
2022
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|---|---|
| Authors: | Torres, Ana Isabel ; Barros, César Lapa ; Silva, Amélia Ferreira da ; Silva, Ricardo Jorge |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 5, p. 529-537
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| Subject: | Cost structure | Digital products | Pay What You Want | Pricing strategy | Sales revenue | Preismanagement | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00355-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390681