The perceived size of packages of complex vs. simple shape depends upon the number of packages presented
Lawrence L. Garber; Eva M. Hyatt and Ünal Ö. Boya
| Year of publication: |
2014
|
|---|---|
| Authors: | Garber, Lawrence L. ; Hyatt, Eva M. ; Boya, Ünal Ö. |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 7.2014, 2, p. 144-159
|
| Subject: | packaging | package shape | presentation context | shelf clutter | size estimation | size estimation heuristics | size estimation error | volumen estimation | Schätztheorie | Estimation theory | Verpackung | Packaging | Betriebsgröße | Firm size |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402798