The perception of power : why consumers rule (or think they do)
Domenico Sardanelli
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Sardanelli, Domenico |
| Publisher: |
Torino : Giappichelli |
| Subject: | Verbraucher | Consumers | Macht | Power | Nachfragemacht | Buyer power | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 144 Seiten 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 979-12-211-0745-6 ; 979-12-211-5742-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583935