The performance effects of combining rationality and intuition in making early new product idea evaluation decisions
Katrin Eling, Fred Langerak and Abbie Griffin
| Year of publication: |
September 2015
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|---|---|
| Authors: | Eling, Katrin ; Langerak, Fred ; Griffin, Abbie |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 24.2015, 3, p. 464-477
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| Subject: | Kreativitätstechnik | Creativity technique | Vorschlagswesen | Employee suggestion system | Bewertung | Evaluation | Produktentwicklung | New product development | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/caim.12128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454115