The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart fashion industry
Veronica Scuotto, Manlio Del Giudice, Maria Rosaria della Peruta, Shlomo Tarba
| Year of publication: |
July 2017
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|---|---|
| Authors: | Scuotto, Veronica ; Del Giudice, Manlio ; Della Peruta, Maria Rosaria ; Tarba, Shlomo Yedidia |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 120.2017, p. 184-194
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| Subject: | SMEs | Fashion industry | Social media networks | Return on investment | Knowledge search | Innovation | Social Web | Social web | Mode | Fashion | KMU | SME | Bekleidungsindustrie | Clothing industry | Unternehmensnetzwerk | Business network | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2017.03.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886873