The performance implications of designing multiple channels to fit with strategy and environment
Year of publication: |
2007
|
---|---|
Authors: | Kabadayi, Sertan ; Eyuboglu, Nermin ; Thomas, Gloria P. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 4, p. 195-211
|
Subject: | Elektronikindustrie | Electronics industry | Elektronisches Bauelement | Electronic component | Unternehmenserfolg | Firm performance | Vertriebsweg | Distribution channel | Soll-Ist-Vergleich | Target-performance comparison | USA | United States |
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