The perils of personalized pricing with network effects
Year of publication: |
2022
|
---|---|
Authors: | Hajihashemi, Bita ; Sayedi, Amin ; Shulman, Jeffrey D. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 3, p. 477-500
|
Subject: | customer heterogeneity | fulfilled expectations equilibrium | network effects | price discrimination | price personalization | Netzwerkökonomik | Network economics | Preisdifferenzierung | Price discrimination | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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