The perils of self-brand connections : consumer response to changes in brand meaning
Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, Gavan J. Fitzsimons
| Year of publication: |
2018
|
|---|---|
| Authors: | Gaustad, Tarje ; Samuelsen, Bendik M. ; Warlop, Luk ; Fitzsimons, Gavan J. |
| Subject: | brand meaning | identity signal | self-brand connection | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Marketingmanagement | Marketing management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970115