The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mohamed M. Mostafa
| Year of publication: |
2013
|
|---|---|
| Authors: | Mostafa, Mohamed M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 5, p. 341-359
|
| Subject: | advertising | surrealism | fMRI | elaboration hypothesis | incongruence | visual stimuli | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Kognition | Cognition | Experiment | Neuroökonomie | Neuroeconomics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227709