The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Year of publication: |
2022
|
---|---|
Authors: | Jia, Lei ; Yang, Xiaojing ; Jiang, Yuwei |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 5, p. 42-57
|
Subject: | advertising | COVID-19 | pets | regulatory orientation | Konsumentenverhalten | Consumer behaviour | Coronavirus | Werbewirkung | Advertising effects | Tiere | Animals | Werbung | Advertising |
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