The pirate inside : building a challenger brand culture within yourself and your organization
Adam Morgan
| Year of publication: |
2004
|
|---|---|
| Authors: | Morgan, Adam |
| Publisher: |
Chichester : Wiley |
| Subject: | Brand name products | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 336 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-86082-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004001318