The point of no return? : restrictive changes to lenient return policies and consumer reactions to them
Year of publication: |
2025
|
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Authors: | Abdulla, Huseyn ; Ketzenberg, Michael ; Abbey, James D. ; Heim, Gregory R. |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 71.2025, 1, p. 81-108
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Subject: | consumer returns | experiments | operations-marketing interface | retail operations | return policy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kapitaleinkommen | Capital income |
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