The pop-up store as a foreign operation mode (FOM) for retailers
Karine Picot-Coupey
| Year of publication: |
2014
|
|---|---|
| Authors: | Picot-Coupey, Karine |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 7, p. 643-670
|
| Subject: | Foreign operation mode | Internationalization | Pop-up store | Retailing | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387833