The positive effect of not following others on social media
Year of publication: |
2020
|
---|---|
Authors: | Valsesia, Francesca ; Proserpio, Davide ; Nunes, Joseph C. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1152-1168
|
Subject: | autonomy | following | micro influencer | opinion leader | social media |
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