The power of body language : understanding anchor's body language and the success of live-streaming e-commerce
Hangsheng Yang, Xu Xu and Bin Wang
| Year of publication: |
2025
|
|---|---|
| Authors: | Yang, Hangsheng ; Xu, Xu ; Wang, Bin |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 16.2025, 2, p. 332-358
|
| Subject: | Body language | Customer engagement behavior | Live-streaming e-commerce | Performance | Relational social interaction | Sprache | Language | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kommunikation | Communication | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-01-2024-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015415084