The power of connecting experience data and operational data : more than the sum of its parts?
Year of publication: |
2023
|
---|---|
Authors: | Bathke, Henrik ; Birkel, Hendrik ; Gracht, Heiko von der ; Kisgen, Stefanie |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 12, p. 2604-2625
|
Subject: | B2B | Customer relationship | Data | Digitalisation | Experience management | Value | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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