The power of customer-to-customer self-service technology in enhancing customer-to-customer interactions
Hyun Sik Kim and Beomjoon Choi
| Year of publication: |
2025
|
|---|---|
| Authors: | Kim, Hyun Sik ; Choi, Beomjoon |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 1, p. 157-181
|
| Subject: | Affection | Collectively interactive service | Customer-to-customer interaction | Customer-to-customer self-service technology | Loyalty | Massively multiplayer online role-playing game | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2023-0504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198474