The power of generative marketing : can generative AI create superhuman visual marketing content?
Jochen Hartmann, Yannick Exner, Samuel Domdey
| Year of publication: |
2025
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|---|---|
| Authors: | Hartmann, Jochen ; Exner, Yannick ; Domdey, Samuel |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 42.2025, 1, p. 13-31
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| Subject: | artificial intelligence | content creation | digital marketing | generative AI | marketing effectiveness | productivity | Künstliche Intelligenz | Artificial intelligence | Marketing | Online-Marketing | Internet marketing | Elektrizitätswirtschaft | Electric power industry | Marketingmanagement | Marketing management | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2024.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015435808