The power of international marketing functions: antecedents and consequences
Year of publication: |
April-June 2018
|
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Authors: | Gnizy, Itzhak ; Shoham, Aviv |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 2, p. 67-89
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Subject: | International marketing | power | international performance | resource dependency | interaction theory | industrial marketing | business marketing | Internationales Marketing | Marktmacht | Market power | Marketingmanagement | Marketing management | Welt | World | B-to-B-Marketing | Business-to-business marketing |
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